What to Wear for a Maternity Photoshoot
A maternity photoshoot is one of the loveliest ways to mark this chapter — and what you wear makes a real difference to how the photos feel. Here is a simple, practical guide to choosing outfits for your maternity shoot at Studio24.7.
When to book your maternity shoot
The sweet spot is usually between 28 and 34 weeks. Your bump is beautifully round but you are still comfortable enough to move and pose. If you are expecting twins or measuring ahead, lean towards the earlier end.
What to wear: the essentials
- Fitted over baggy. Form-fitting pieces show the shape of your bump; loose clothing tends to hide it. Bodycon dresses, wrap dresses and stretchy knits all work well.
- Flowing fabrics for movement. Chiffon, tulle and soft jersey catch the light and move gently, which photographs beautifully.
- Solid colours. Rich, solid tones (deep jewel colours, soft neutrals, classic white or black) keep the focus on you. Busy patterns can distract.
- Bring options. A structured look, a flowing gown and something casual give you variety in one session.
Free maternity dress hire
You do not need to buy a special outfit. Studio24.7 offers free maternity dress hire with your shoot — a curated collection of gowns and flowing pieces made for the camera. Browse the collection and reserve your favourites when you book.
Partners, children and props
If your partner is joining, keep their outfit in the same colour family as yours — coordinated, not matching. Children look best in simple, solid colours too. Small meaningful props (baby shoes, a scan photo, a soft blanket) add a personal touch.
Hair, make-up and comfort
Keep hair and make-up natural and true to you. Add-on make-up is available if you would like a polished look for the day. Most importantly, wear something you feel wonderful in — it always shows.
Ready to book?
Studio24.7 runs maternity shoots at our Fourways and Cresta studios. See sessions and current pricing on the maternity photoshoot page, or get in touch to plan your day.